Brown Follows Irving's Lead

In case you haven't noticed, Bill Brown now has billboards. I've even seen them next to those of Marla. Its obvious nobody from his campaign reads my posts.

Now I've already given my views on the why using billboards as a main campaign tool is a bad campaign tactic in the Marla's Billboards piece. This goes beyond that to a more fundamental rule in campaigning.

A challenger should never mimic the tactics of his/ her opponent. It gives the impression that that the challenger lacks leadership and independent thinking.


On a sidenote, when I see a candidate use billboards before using other more efficient media I see somebody who doesn't look to get the best value out of the money they spend. This is important to me when I entrust such individuals with my tax money.