Marla's Billboards
Don't get me wrong. I like Marla. I just think her campaign is making a mistake with her billboards.
Billboards are the most expensive type of media for a campaign and they give the least amount of return. That is when their done right. When they are done wrong it gets worse.
Having your arms crossed like she has gives the impression of not being an open person. Add that to the fact that the billboard is 15-20 feet above you makes you feel like she's looking down on you. That is not the impression you want to give to voters.
The other problem with the billboards is timing. It is too early to put these things out. You can actually lose votes by being in the face of the voter too much.
I like Marla. I think she's going to win her primary. But her billboard has mistakes that she should have learned about in candidate school.
Billboards are the most expensive type of media for a campaign and they give the least amount of return. That is when their done right. When they are done wrong it gets worse.
Having your arms crossed like she has gives the impression of not being an open person. Add that to the fact that the billboard is 15-20 feet above you makes you feel like she's looking down on you. That is not the impression you want to give to voters.
The other problem with the billboards is timing. It is too early to put these things out. You can actually lose votes by being in the face of the voter too much.
I like Marla. I think she's going to win her primary. But her billboard has mistakes that she should have learned about in candidate school.
posted by Indiana Pundit at 9:33 AM
3 Comments:
hey, if that attitude worked for Souder then maybe that's what works to get elected...
I think marla irving is an elitist in the worst way, and her bilboards reflect this sentiment. I attend a public school in the Fort Wayne area, and a few years back she came in for a career day and began to brag at what a great job she has been doing as comissioner. I understand that it is absolutely necessary for personal political perpetuation to highlight achievement, but to say that "I alone was responsible for (fill in the blank)" is only required to feed an ego.
With signs like that, it is sickening that an ego like that is not fed.
It sends a strong message that she alone has a lot of money to spend on billboards all over town, therefore, as an Irving, she has a considerable cash flow to spend. Not a Irving fan.
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