Indiana Pundit

 

Wednesday, February 21, 2007

Website Review - Matt Kelty


People should be able to communicate with the campaign through the website
This website does a good job of communicating with voters. It has one aspect I haven't seen in the other websites. It has a ticker on the left column that runs letters to the editor that support his position on issues. It also has a link to his Myspace page.

The campaign must be able to show who the candidate is (not just their name)
It includes a normal bio piece. He even included pictoral references to his topics. Normally these wouldn't earn a reference in my reviews. But normally a candidate doesn't use a picture of themself with Dick Lugar to illustrate a professional relationship with a very popular elected official.

The campaign must express its platform/ issue positions. This is the most important purpose of the website
His issues are well-defined.

It must be easy to navigate.
The site is well designed for navigation.

Design should be clean and coherent to the branding plan of the campaign.
The branding here is interesting. He's trying to establish his campaign in the fashion of Ronald Reagan with his "City on the Hill" reference in his logo.

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2 Comments:

Anonymous Anonymous said...

Matt's got a pretty awesome website--very detailed and thorough. Cool logo too, gives you a "feel-good" feeling.

8:18 PM  
Anonymous Anonymous said...

MATT'S MY MAN !!! He's honest...something Allen County has looking for.

8:20 PM  

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