An Overview of Campaign Websites

Campaign websites must adhere to these rules in order to be effective.

• People should be able to communicate with the campaign through the website
• The campaign must be able to show who the candidate is (not just their name)
• The campaign must express its platform/ issue positions. This is the most important purpose of the website
• It must be easy to navigate
• Design should be clean and coherent to the branding plan of the campaign

These are the criteria we will use this year in our reviews.