Website Review - Adam Mildred
People should be able to communicate with the campaign through the website
This site successfully does this by areas for emailing the campaign and making contributions.
The campaign must be able to show who the candidate is (not just their name)
There is a biography section.
The campaign must express its platform/ issue positions. This is the most important purpose of the website
The platform is easily found and read.
It must be easy to navigate.
You can find anything in this website within two clicks. It is very easy to navigate.
Design should be clean and coherent to the branding plan of the campaign.
The design is clean and pleasant. However I have seen conflicts in the color schematics of other pieces of his campaign. This shouldn't be a big problem for the campaign because the public hasn't been exposed enough to either for there to be a branding confusion as seen with Bill Brown's change last spring.
GRADE B+
Labels: Adam Mildred, Website Reviews
posted by Indiana Pundit at 9:36 PM
2 Comments:
What is not mentioned in your review is the site's clear effort to link potential voters to the most critical pieces of information of all: how to get registered to vote and where they vote.
Adam and I spoke at length a few weeks ago about the color scheme of the website and how it differed from that of his "outdoor" campaign materials.
I had the same concern, but he explained, and I agree, that whereas the sings are a starkly contrasted attention-getter, such color schemes rarely work for websites without looking, well, cheezy.
One of the few recent campaign sign I can think of that has taken an elegant (albeit more subdued) tone were those of Marla Irving.
Anyway, there's my two cents.
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