Bus Shack Political Advertisements

Today I saw a bus shack political ad. It is a campaign tool that is so ineffective that I had forgotten about it until I saw one for Paula Hughes, County Council District 2.

I dislike bus shack ads worse than I do billboards. At least billboards are big enough to catch your attention and are often lit at night. Bus shack ads are small and unreadable at night. For the money a campaign shells out for them they could have printed handouts or mailers to be put directly in the voter's hand.

Those who would be impacted most by a bus shack ad are lower income inner city people who use public transportation. That demographic has a low voter turnout rate. Those that do turnout go Democrat by a strong margin. Outside of that demographic it has no use as it blends into the surroundings and hasn't got a captive audience.

It has minimal value for an urban Democratic candidate but no value for a Republican candidate in a county-wide race.