Name Identification Basics

In the past month I've been heard complaining about this campaign and that's efforts in name ID. Now I've been challenged to give a basic primer in creating name ID. I will cover this in a few posts this week.

Political campaigns are controlled events. There are rules to it (though some are fluid). It is a game not unlike chess where opponents are trying to out-manuever each other. Name ID is a piece in this game.

It is a powerful piece because if voters know nothing else about the office in question they will vote for the name they recognize. This is why incumbants have an advantage at the polls.

How to create name ID

1. Meet voters. Voters are more likely to vote for a candidate they've met
2. Advertise. Billboards, commercials, mailings, and yards signs
3. Word of mouth. Public opinion rules the day.
4. Media. Hotly contested races will get air time