Going Negative before the Push
The Association of Trial Lawyers and the AARP have started the mud slinging for the fall. Yesterday they introduced a commercial accusing Chris Chocola of colluding with pharmecutical companies to keep drug prices high and thus hurting Seniors with thinning the effectiveness of medicare.
The groups that did this didn't do a good job of understanding the logistics of campaigning. Their efforts will not help Joe Donnelly's effort to beat Chocola. Here's why.
Its too early for negative campaigning. Voters are more likely to tune out everything about a race when things start out on the negative side this early. The tone of the commercial eludes to ugly things yet to come. All it will accomplish will be to entrench the party lines. in a race that is seen to be tight a campaign needs as much crossover votes as possible.
While the AARP has credibility on the medicare issue, the leading partner in this commercial does not. Lack of credibility by either party in a commercial like this limits its effectiveness.
They are using a blanket approach. This advertisement is being seen in Congressional districts not adjacent to the intended viewership. That means that they are wasting a lot of money putting their commercial on the airwaves to people who have no save in the Chocola/ Donnelly race.
The groups that did this didn't do a good job of understanding the logistics of campaigning. Their efforts will not help Joe Donnelly's effort to beat Chocola. Here's why.
Its too early for negative campaigning. Voters are more likely to tune out everything about a race when things start out on the negative side this early. The tone of the commercial eludes to ugly things yet to come. All it will accomplish will be to entrench the party lines. in a race that is seen to be tight a campaign needs as much crossover votes as possible.
While the AARP has credibility on the medicare issue, the leading partner in this commercial does not. Lack of credibility by either party in a commercial like this limits its effectiveness.
They are using a blanket approach. This advertisement is being seen in Congressional districts not adjacent to the intended viewership. That means that they are wasting a lot of money putting their commercial on the airwaves to people who have no save in the Chocola/ Donnelly race.