All Campaigns are Local
This comment was posted under the Just An Observation post. I felt that the issue is important enough that it needed addressed in more than a comment.
Anonymous said...
IP - this is quite insightful (as many of your posts are). As upsetting as it may be, Fort Wayne campaigns that are in tight races may be better off seeking political advertising/direct mail firms in Indy or beyond. While it's great to keep the money local, given the inordinate amount of campaign dollars local candidates spend here, I don't think it's necessarily wise.
One of the golden rules to political campaigns is all campaigns are local. Political environments vary from region to region. Each has its own quirks that can only be recognized by someone local. Campaigns that trust outsiders to run aspects of their campaign will miss those fine points.
A fine example of how not to do things was the Buskirk for Mayor campaign in 2003. They paid loads of money to bring in political consultants from Washington DC. Those consultants were responsible for the TV advertising and mailers that struck ill chords with voters.
Anonymous said...
IP - this is quite insightful (as many of your posts are). As upsetting as it may be, Fort Wayne campaigns that are in tight races may be better off seeking political advertising/direct mail firms in Indy or beyond. While it's great to keep the money local, given the inordinate amount of campaign dollars local candidates spend here, I don't think it's necessarily wise.
One of the golden rules to political campaigns is all campaigns are local. Political environments vary from region to region. Each has its own quirks that can only be recognized by someone local. Campaigns that trust outsiders to run aspects of their campaign will miss those fine points.
A fine example of how not to do things was the Buskirk for Mayor campaign in 2003. They paid loads of money to bring in political consultants from Washington DC. Those consultants were responsible for the TV advertising and mailers that struck ill chords with voters.
posted by Indiana Pundit at 7:06 PM
4 Comments:
Bringing in fresh ideas and new talent is great, and a good idea - but you are right, IP, it needs to be "reality checked" for the local market.
If a business brings in a new ad campaign that flops, that is certainly not good, but they just change ad campaigns and move forward. Maybe they've lost some business but probably it's not fatal. In any given election, it all comes down to one chance.
And I believe the Richards campaign was, conversely, very smart in the way it campaigned, studying each precinct and precisely targeting the ones most in play, rather than just doing a bunch of generic ads aimed at the whole city.
Right on target Leo.
That Buskirk approach was a total fiasco.
Her pro-life appeal at the end was ill-timed, largely inappropriate for a mayoral campaign, and looked like a desperation move.
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