Popping Up like Weeds
In case you haven't noticed, yards signs are popping up like dandelions all around the area. Time to get out your weed killer.
IP spent a lot of time critiquing local yard signs this past spring. Over the summer I discussed the diminishing effectiveness of this campaign tool with several peers and readers.
We had come to the conclusion that they are no longer as effective as they had been even two years ago and were only effective as a perception of the health of a campaign. The consensus is that this medium is on the decline.
Yard signs will undoubtably survive a few more years until somebody comes up with the next big thing. Campaign tools are most effective when they make a campaign stand out apart from the rest of the ballot (not just their opponent).
Until somebody comes up with something new, keep your weed killer handy.
IP spent a lot of time critiquing local yard signs this past spring. Over the summer I discussed the diminishing effectiveness of this campaign tool with several peers and readers.
We had come to the conclusion that they are no longer as effective as they had been even two years ago and were only effective as a perception of the health of a campaign. The consensus is that this medium is on the decline.
Yard signs will undoubtably survive a few more years until somebody comes up with the next big thing. Campaign tools are most effective when they make a campaign stand out apart from the rest of the ballot (not just their opponent).
Until somebody comes up with something new, keep your weed killer handy.
posted by Indiana Pundit at 3:23 AM
1 Comments:
People are used to seeing them, and candidates and their supporters WANT to see them. I agree that they are generally ineffective (especially for higher profile races...lower down the ticket plain old name recognition matters) but my point is that they aren't going away soon. Sadly.
Post a Comment
<< Home