Souder on "Sin"

By now most of us have heard the "sin" commercial by Congressman Souder. There has been a lot of coverage on it by people who don't like it. It has its positives and its negatives when it comes to a campaign.

First, it has been effective in the aspect that it has people talking about the candidate and the campaign. For those who have heard commentary on the commercial but have not heard the commercial itself it can raise positive name ID (not that Souder really needs that).

Second, it has caused some backlash from voters of all political persuasions. Why? Because sin is considered a matter of both religious and personal moral. That means that the definition of sin can change from person to person. Stating it is the reason for this or that in a political context can be perceived as an insensitivity to any deviation from that candidate's personal moral code.